Jellycat Announces 2026 Summer Collection with Ocean Conservation Theme
Jellycat, the beloved London-based stuffed animal brand that has taken the American market by storm, has officially unveiled its highly anticipated 2026 Summer Collection. Titled "Oceans of Love," the new range features an enchanting lineup of marine-inspired plush toys — from gentle whale sharks and wise sea turtles to vibrant coral reef creatures — all designed to raise awareness about ocean conservation.
The announcement was made at a special press event at Jellycat's flagship Regent Street store in London on April 4, 2026, marking one of the brand's most ambitious seasonal launches to date. With 24 new designs spanning multiple size categories, the collection will arrive in stores and online from May 15, 2026, with US availability through Nordstrom, Target, and jellycat.com.
A Deep Dive into the Collection
At the heart of the Oceans of Love collection are eight hero characters, each inspired by real marine species currently facing threats from pollution, overfishing, and climate change. The standout piece is Wilbur the Whale Shark, a 24-inch plush with Jellycat's signature buttery-soft fabric, featuring hand-embroidered spots and a gently smiling expression that has already gone viral on social media.
Joining Wilbur are Tallulah the Sea Turtle, crafted in a mossy green with a beautifully detailed shell pattern; Coral the Reef Octopus, available in a stunning sunset gradient from coral pink to deep purple; and Neptune the Narwhal, whose shimmering horn is made from a new recycled metallic fabric developed specifically for this collection.
Smaller creatures round out the lineup, including Sandy the Seahorse, Pearl the Jellyfish with trailing tentacles in pastel blues, Barnaby the Blue Tang, and Shelly the Hermit Crab, who comes with a removable fabric shell that kids can swap between three included designs.
Sustainability at the Core
Perhaps the most significant aspect of this launch is Jellycat's commitment to sustainability. For the first time in the brand's 25-year history, an entire collection has been produced using at least 80% recycled materials. The outer fabrics are made from recycled ocean-bound plastics — plastic waste collected from coastal communities before it reaches the sea — while the stuffing uses a new plant-based polyester alternative derived from corn starch.
"We've spent three years developing materials that feel just as luxuriously soft as our traditional fabrics, but with a fraction of the environmental footprint. Our customers told us they wanted to love their Jellycats without guilt, and we've listened." — William Gatacre, Co-founder and CEO of Jellycat
Each toy also comes with a swing tag printed on seed paper that grows into wildflowers when planted — a thoughtful touch that resonates with today's eco-conscious American consumers.
Conservation Partnership
Jellycat has partnered with the Marine Conservation Society and, for US sales, a portion of proceeds will support Ocean Conservancy, one of America's leading ocean protection organizations. For every Oceans of Love plush sold in the US, $2.50 will be donated to ocean cleanup and marine habitat restoration programs.
A limited-edition "Blue Planet Box Set" featuring four mini plush will retail at $58 in the US, with $12 per sale going directly to conservation efforts.
US Pricing and Availability
American pricing for the collection: small plush (7-inch) start at $20, medium sizes (12-inch) at $30, and the large 24-inch hero characters retail at $55. Stockists include Nordstrom, Target (select locations), Paper Source, and independent toy stores nationwide, plus jellycat.com with free shipping on orders over $75.
The collector community is already buzzing. Last year's Woodland Collection Fergus the Fox now commands over $150 on resale platforms like Mercari and eBay — nearly four times its original retail price. Analysts expect similar demand for the ocean line.
Pre-orders open April 20, 2026. With the plush toy market in the US valued at over $4 billion and growing, Jellycat's combination of irresistible design and genuine environmental action positions this collection as one of the most anticipated toy launches of the year.
The Jellycat Oceans of Love collection launches May 15, 2026. Pre-orders open April 20 at jellycat.com and select US retailers.