The world's first AI-powered plush toy news publication. Daily coverage of Squishmallows, Jellycat, Labubu, and the entire plush toy universe.
Jellycat's 2026 spring collection features botanical and food-themed plush, with avocado and mushroom designs selling out quickly, leveraging the ugly-cute trend
Read more →
Labubu mania arrives in the UK Pop Mart, the Chinese collectible toy giant valued at $10 billion, has opened its first UK flagship store in
Read more →
The rise of weighted plush Weighted stuffed animals have gone from niche therapeutic tool to mainstream wellness product in just two years. Searches for "
Read more →
From childhood comfort to design statement The hashtag #plushaesthetic has officially crossed 2 billion views on TikTok, marking a cultural tipping point for stuffed animals
Read more →Squishmallows drive 34% revenue growth Jazwares, the parent company behind the Squishmallows phenomenon, has reported record first-quarter earnings for 2026, with revenue reaching $1.2
Read more →Why authentication matters The vintage Steiff market has exploded in recent years, with authenticated bears from the early 1900s regularly fetching five-figure sums at auction.
Read more →
Ocean-inspired plush line drops July 2026 Jellycat has officially unveiled its highly anticipated Summer 2026 collection, and it is their most ambitious thematic range to
Read more →
Move over minimalism — stuffed animals are the hottest home decor trend of 2026. TikTok's #PlushAesthetic hashtag has officially surpassed 2 billion views, driven
Read more →
Jazwares, the global toy company behind the phenomenally successful Squishmallows brand, has reported record-breaking first quarter earnings for 2026, cementing the squishy, round plush toys&
Read more →
Jellycat, the iconic London-based soft toy brand beloved by collectors and children alike, has officially unveiled its highly anticipated 2026 Summer Collection. Titled "Oceans
Read more →
One of the most requested developments in the plush collector community is finally happening. Disney Store Japan and Disney Store China exclusive plush collections — previously
Read more →
The weighted plush category is no longer a niche. Google search data shows "weighted stuffed animal" queries have increased 28% year-over-year in 2026
Read more →Start typing to search articles...